Understand visitors in real time.Increase sign-ups and purchases.
Combine live behavior with visit and purchase history. Understand each customer’s needs and guide their next choice.
Observe → Segment → Understand → Respond
Optimize for the actions that matter to your business.
- Purchases
- Sign-ups
- Downloads
- Trial registrations
Help visitors move toward signing up or buying, and test whether each intervention makes a difference.
How it works
Behavior becomes a signal.A signal becomes the next action.
Observe → Segment → Understand → Respond. Four steps that connect a customer’s background with what they’re doing now.
- 01Observe
Read behavior as it happens
What they scroll through, where they pause, and which products they return to. Connect individual interactions into a live picture of the journey.
- Scrolls · clicks · hovers · repeat exploration
- A journey that updates with every interaction
01 / OBSERVEProduct demo · illustrative data - 02Segment
Add the customer’s context
Combine visit history with connected purchase data to identify returning visitors, customers yet to buy, repeat buyers, and VIPs. A customer can belong to several segments.
- Customer segments based on visits and purchases
- Keep unavailable customer information unknown
02 / SEGMENTProduct demo · illustrative data - 03Understand
Understand interest and hesitation
Read intent, interest, friction, and exit signals using both customer segments and live behavior. Understand when someone is comparing options or struggling to decide.
- Intent · Interest · Friction · Drop-off
- Customer background + the state of this visit
03 / UNDERSTANDProduct demo · illustrative data - 04Respond
Let the page respond
Offer a first-order discount when a new customer hesitates, or suggest a complementary product to a repeat buyer. Turn customer context into a relevant next step.
- Discounts · recommendations · purchase prompts
- Guidance shaped by customer segment and current state
04 / RESPONDProduct demo · illustrative data
USE CASES
The same behavior.Different customers, different help.
Consider both the customer’s background and what they need right now to offer more relevant guidance.
Considering a first purchase
Customer segmentReturning visitor · Yet to buy
A visitor repeatedly compares prices and features across options.
Example Magent guidanceCompare options and exchange terms before you buy.
Compare options & termsComing back to buy again
Customer segmentExisting customer
A visitor repeatedly compares prices and features across options.
Example Magent guidanceSee how these options compare with your last purchase.
Compare with last purchaseBefore checkout
Customer segmentVIP · Returning visitor
A visitor returns to shipping and exchange information.
Example Magent guidanceCheck member benefits, delivery, and exchange terms.
View benefits & delivery
These segments and messages are examples. What you can offer depends on connected customer data and the conditions you set.
FAQ
A few things you might be wondering.
EARLY ACCESS
Help your visitorstake the next step.
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